This approach is also highly effective to create mobile friendly email view. The hybrid approach, on the other hand, ensuring adapting to the device screen size as and when possible by the use of various style elements, media queries, nested tables, etc. But despite the unified model, the mobile Outlook version shown on desktop offers much better readability of the email compared to the earlier desktop version. For Outlook email client, the mobile version of the email will be the one across both mobile and desktop screens.
Let us see how these two approaches work in real world scenarios. The first approach ensures creating the mobile-friendly version as the preliminary and default, while the second approach allows the dynamic capability to take the screen size as per the device in use.
#Python mjml code
MJML converts the code into responsive HTML with the use of two approaches, respectively as mobile-first and hybrid coding. React’s powerful components which are already known for their versatility, and the semantic code has made MJML a reality. React was developed by Facebook and became one of their most advanced offering for the programmers of the web. MJML is built on React, which is a widely known JavaScript library. Now it is time to understand how the language works. MJML also allows incorporating high level and complex components such as carousel to make it easy for the users to make use interactive elements such as image gallery, graphics and interaction animation within the very email. The best part is all the challenging components for befitting emails in different screen sizes are easily made available by the open source development as it is inherently a responsive language. MJML handles the complexities of building responsive email to fit different screen sizes irrespective of the difference among email clients by abstracting all the low-level interactions and animations with a very easy syntax. How it brings standard responsive coding for all email clients But all these techniques being deployed by email developers across different platforms does not solve the core problem which is just an absence of a standard to address the problem for all email clients at the same time. To address this problem, several new approaches sprung up like HTML approach, mobile first approach and fab four technique. For example, often you can see the media queries of your HTML file just go missing completely when it is rendered for the mobile screen. This is why without in-line styles the look and feel of your email can be heavily compromised at times. In fact, there is no accepted standard for rendering HTML. Most email clients including the big names such Outlook and Apple Mail render the same HTML differently. To understand the real benefit of email coding, you need to have a clear idea of the shortcomings of many email clients that users depend upon for years. The new language is a lot similar to the HTML but is semantic in character and more responsive. Once this responsiveness achieved by the Passport, users can directly interact with the engine and so the JSON language was replaced by the new markup language. When the user creates the email, the engine understands in JSON and then translates it into HTML code by the engine. While Passport allows the user to create a responsive email through drag and drop functions, in the background these actions are translated into HTML code template. To address this issue of mobile friendliness, the developers of MJML recently brought Passport, which is nothing but a responsive email builder that works with drag and drop actions. As more than 50 percent of emails are now opened and read on mobile devices, being responsive is a must-have requirement now for emails. Easy and stripped-off code structure and simple elements make MJML the right framework when it comes to speed of delivery.Ĭonsider all the email clients presently in the market, and you will realise that in spite of their tall claims as being responsive and mobile-friendly, they often fail to fit the mobile screens perfectly. It mainly brought the virtue of lightning-fast delivery. MJML, over a span of just two years since its inception in 2015, quickly rose to global prominence as the most user-friendly framework for responsive email. It ensures lightning first delivery of emails.Īs per an estimation by MJML more than 20 billion emails have been sent so far by businesses of all niches so far. In that respect, the open source framework just works superbly. Deliverability issues directly impact the ROI of a company and hit credibility over a period. More than anything else what MJML offers is an awesome deliverability of emails at fastest possible speed.
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